Snapchat is the most popular social platform among teens in the US, and with an upcoming IPO in Q1 and demand of growing revenue it is becoming increasingly interesting for brands. This study analyzed more than 500 brands running their own Snapchat accounts posting more than 24,000 stories consisting of more than 217,000 snaps with the goal of understanding how they’re using Snapchat and what level of engagement to expect.

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